The idea of Coolette Co. was born during a beach day in Florida. After grabbing my lunch and a drink out of the cooler, setting everything back on the lid, and getting comfy in my beach chair, another person asked me to grab a drink. I was so frustrated that I had to take everything back off of the top of the cooler lid AGAIN just to grab another drink. Everything was getting sandy from having to place drinks and snacks in the sand or they were falling over from setting things in the chair next to me. I sat back down and thought "why are cooler lids even made this way? Shouldn't a cooler be more useful as a table?" And from there the idea to change the way we used coolers was born.